Sick of your well-paid but soul crushing job?


ID-10026461You made it! You’re financially comfortable. Your car is new enough to not break down all the time. You live in a nice house. If you have kids, they’re well dressed. People hold you in high regard and by society’s standards, you are a success.

So why the hell does your life feel like such a grind? At one point, you were young and full of optimism but now you just follow the routine, day in, day out. You don’t have any passion for what you do any more. You do it because you have to. You’ve got bills to pay.  You can’t see a way out of this before the sweet release of retirement at 60-something… and then you’ll be too old and worn out to live out the dreams you’ve always had anyway.

How old are you? 30? 40? 50? How much longer have you got? Is this all there is?


Imagine having a life of freedom and autonomy


ID-100276650You get out of bed each morning having slept fitfully for just as long as you need to. You can take things at your own pace, experiencing your days instead of rushing through them. You don’t have to be anywhere in particular by 9-o-clock. Maybe you have some work to do today, but it’s work you care about. You do it with pride and on your own terms.

Perhaps you have a small internet business or you’re a freelancer. Maybe you’re even completely financially independent. You’ve got plenty of money in the bank and you’re not worried about ever being poor or unable to provide for your family. You don’t have to work the 9-5 any more. You’re good at earning income and you work as much as you want to.


Learn to think differently


ID-100382459If you’ve come to the conclusion that there’s more to life than the rat race, you’ve overcome the biggest hurdle. Most don’t get this far. Now it’s time to take some action to make your life better. But maybe working at a job is all you know. You’re certainly not alone in that regard.

Wouldn’t it be great if you could learn from somebody who has walked this road already?

I can help you

I use my own experience of building a micro-business, saving tens of thousands of pounds and becoming a freelancer to help people like you plot escape strategies and execute them. I like to work quickly. I got myself into a position to quit in 18 months. I’d love to help you achieve the same thing.

If you think you’d like to benefit from my help in winning your freedom, then let’s get to know each other! Enter your details below, and I’ll get back to you ASAP in order to set up a no obligation chat .



What is coaching?

I suppose the term is quite broad and a bit vague so here’s a description of what I can do for you:

I can help you to formulate a practical plan to change your relationship with work and money such that you can experience more freedom, autonomy and spare time to pursue the things which are important to you.

I’ll find out what your real priorities are, what your work/financial life currently looks like and identify how you should change your approach to achieve your goals. I will identify the limiting beliefs which are keeping you stuck and help you to squash them.

I will be your teacher. I’ll teach you about how money works and how to use it to get what you want. I’ll share my 15+ years’ experience of running tiny businesses to help you avoid some common pitfalls encountered by micro-entrepreneurs.

I will also be the drill sergeant. I will hold you accountable. The best plan in the world is useless unless you can actually execute it. I can arrange periodic progress check-ins to make sure that you are doing what you said you would.


 Will it work?

A theme that I’ve seen repeated many times over the course of my life has been that you reap what you sow. Paying for a gym membership and buying protein supplements alone won’t give you a ripped muscular physique – you actually have to (consistently) lift the weights and stay off the beer.

I can definitely help you build a strategy which is likely to get you what you want if executed well. I can also help you stay on track if you have the odd wobble.

However, know this: unless you are already wealthy, building a life which affords you lots of freedom is going to cost you a lot of effort. There will be setbacks. You will make mistakes and probably feel a bit embarassed sometimes.

I can help you to define and reach your destination quicker than you could on your own. However, the lion’s share of the effort must come from you. If you want a magic pill that makes your life easier, I’m not the coach for you! In fact, if you’re not ready to take ownership of the situation, you need to address that first before paying somebody else for help.


How much does it cost?

I don’t charge an hourly rate for coaching sessions. Instead I operate on a ‘work until we’re not achieving anything any more’ model.

So, if we agree on a fee for a session, the session length won’t be limited, for instance, to an hour. We’ll just keep going until it’s clear that, in order to get any further, you need to go away and start putting things into action.

A typical fee for a session would be £175. However, everybody’s situation is different so I will put together a custom package based upon what you tell me in our initial fact-finding call.


What’s it worth?

Let’s say you earn £50k a year.

After all deductions, you get around £150 for every day of your time that you trade with your employer.

So, £150 worth of coaching is worth it if, in total, I can help you to get back more than one day of your working life to spend as you please. By all means, do your own sums with the salary you actually earn.

I have built a life where I have reduced my working week by around 3 days. So I’m getting 3 times that benefit each week, for the rest of my working life. Had somebody helped me to achieve this 5 years earlier, I would have saved 675 working days to spend as I pleased.

So that’s how to calculate the value. Do you think I can help you to get back enough days of your life to spend as you wish to compensate for the cost?

That logic obviously ignores the fact that I’d like to help you have freedom and autonomy when you are working too which is an awesome added benefit.


What makes you such an expert?

One word: experience.

I’ve failed… a lot! I’ve wasted thousands on pointless business startup costs. I’ve pounded the streets delivering my own advertising leaflets and tracked the results in spreadsheets.  I’ve learned about investing by reading books and through trial and error. I’ve tried out ultra-frugality to bank “Fuck You!” money.

5 years ago my wife and I had a couple of thousand pounds to our name and really needed to hold on to our full-time jobs. Now we have plenty of financial breathing room and only work enough to make our lifestyle possible.

I have literally walked the road from wage slavery to freedom and autonomy. How much more qualified could a person be to teach you how to build more freedom in your life?

Why should I trust you?

As far as you know at this stage, I’m just a guy with a website. If our positions were reversed, I would be suspicious. In fact, if I wasn’t I’d be an idiot!

However, before a single penny changes hands, we can have a good long chat and you can size me up. If you don’t like what I’m saying, there’s no obligation to move things forward to a coaching session.


Who are you?

AndyAndLydiaI am a 30-something programmer, engineer, entrepreneur, computer geek, musician, songwriter, husband, and dad with a passion for personal freedom and having options in life.

In short, I’m a pretty normal guy.

I really enjoy helping people to see that it’s usually their limiting beliefs which have them trapped, and not The Man after all. I’d love to be able to help you to build the sort of life you’d really enjoy.

Still interested? Great, then let’s get to know each other!

Enter your details below, and I’ll get back to you ASAP in order to set up a quick chat .

[Images “Business Man Run” courtesy of Renjith Krishnan at, “Wooden Deck Floor And Blue Sky” courtesy of Serge Bertasius Photography at, “Light Bulb With Colorful Business Icons” courtesy of Sira Anamwong at]